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Did you hear the latest Google Ads announcement? 👀

Google will be sunsetting Expanded Text Ads (ETA’s) in June 2022. Starting next July, advertisers will not be able to create new ETA’s or edit the current ones in Google Ad; however, the current ETA’s will still serve alongside the RSA’s. This future discontinuation means that advertisers will have less direct control over their campaigns and will work more towards automation and Google Ads machine learning.

Here are 3️⃣ tips Search Engine Land recommends to implement before the sunset is fully complete:

1. Ensure all ad groups have at least one responsive search ad.

2. Test strong performing ETA headlines/descriptions in RSA’s for repurposing.

3. Pin headlines/descriptions to specific positions in the RSA’s.

#GoogleAds #ResponsiveSearchAds #PNMedia #digitaladvertising #advertisingagency #adagencylife #digitalmaedia #mediatips #digitalmarketingexpert #remotework

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